Book & Resources

Tools, diagnostics & commercial playbooks.

Explore the frameworks, calculators, and strategic models we use to diagnose profit leaks in established home businesses.

Audit Tool

Speed-to-Lead Diagnostic Checklist

Assess your business inquiry response speed and missed-opportunity rate across 7 concrete parameters.

Run Diagnostic
Framework

The 12-Lever AI Rocket Architecture

A business-wide profitability and operational system designed specifically for contractors and builders.

Explore Leverage Map
Financial Model

Speed-to-Lead & Profit Leak Calculator

Model your exact weekly leads, average project value, and calculate how much profit is being lost between inquiry and close.

Open Calculator
The Future of Scientific Advertising 2.0 by Petra Zerweck

Featured Book & Framework

The Future of Scientific Advertising 2.0

Simplify sales, scale sustainably, & build a business no one can copy.

Written for established founder-led service businesses, clinic owners, doctors, and high-trust advisors. Learn how to combine modern AI systems, intent-based positioning, and automated authority infrastructure without diluting your standard of care. Includes AI prompt workflows and mini course.

The authority memo

Weekly notes on AI, authority, and revenue

One short email each week — the patterns we're seeing, the leaks we're closing, and what's working for expert-led businesses right now.

No spam. Unsubscribe anytime.